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Jim Talbott, director of consumer insights at Match.com, also suggests: “Keep your photos fresh, and swap out your primary photo frequently.

You look like a new user and people who might have missed you before are more likely to give you a second look.” A final thought from Honey: “Don't be tempted to airbrush your picture or present yourself looking too much better than you do in real life, and give group photos a miss to avoid confusion.” It might feel a little awkward, but dating expert Peter Spalton says it’s a great idea to ask a friend to cast a fresh eye over what you’ve written – and not just to check your spelling.

This is the big one, because depressing though it may be, your smiling face is the first thing on which people will judge you.

But running, skiing, tennis, dancing and cycling were also rated highly.

I’d always been attracted to mavericks, handsome men, who – after a year or so – made it clear they had no intention of settling down.

“Although I felt a bit of a loser, I joined an online dating agency.

Anna Wilkinson has been married for seven years, has two young children, and – although exhausted – is delighted with her lot.

“I was 33, had just broken up with my boyfriend and was beginning to think I’d never have a family life.

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