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I really wanted women to have that delicious feeling of romance whether ‘he’s’ in the picture or not,” says Walsh.
“I was thrilled to launch on HSN and to share my vision of the Boyfriend story with HSN viewers.” And HSN honchos managed to get their two cents in.
“Our partnership with Kate on Boyfriend illustrates both HSN’s role as a retail innovator across all of our market categories, as well as our commitment to delivering unique products that resonate with women.” We’re not quite sure we follow the logic behind this perfume.
The press release says, “In the fragrance creation process, Kate was inspired by the scent of a ‘guy on a girl,’ and combined notes of amber and woods, with a bright floral scent that women love.
The launch day sales of Boyfriend, further reinforces the success that HSN has achieved with celebrity fragrances.” Here is some more hype from the release: Walsh describes her inspiration for the fragrance coming from a mysterious ex-boyfriend whose scent she missed.
At the end of the segment, Ellen finally mentioned that Boyfriend will launch on HSN, and that everyone in her studio audience would be getting the new perfume. Tags:"Grey's Anatomy", "Private Practice", Boyfriend, Ellen De Generes, HSN, Kate Walsh, Madonna, The Homeshoppingista Posted in "Grey's Anatomy", "Private Practice", Home Shopping, HSN, Kate Walsh, Madonna, Miss Moss the Homeshoppingista, Uncategorized | 2 Comments » Another celebrity is jumping on the perfume bandwagon, an unlikely one as far as we’re concerned: Actress Kate Walsh of “Grey’s Anatomy” and “Private Practice.” We’ve loved Walsh ever since she blew Meredith’s mind on Season 1 of “Anatomy” when she showed up in Seattle and announced that she was Mc Dreamy’s wife. Blige, Sean “Diddy” Combs and soon Jennifer Stallone who are peddling perfume on HSN, the home shopping network said Friday.
Walsh’s women’s fragrance and product line is named “Boyfriend” and will launch exclusively on HSN and at on Nov. The five-piece collection will employ a viral marketing campaign, and photographer Terry Richardson shot the brand advertising campaign.
“Boyfriend’s success further reinforces our role in changing the paradigm for a prestige fragrance launch and our commitment to continue to innovate in the retail space,” Lynne Ronon, HSN’s executive vice president of merchandising, said in a canned statement.
But here is some interesting dope on the social-media marketing of the scent.