While recent changes to its timeline are a potential setback for businesses that rely on Instagram for marketing – and Instagram is ramping up its efforts to encourage businesses to advertise – the social network is still an important way for many businesses to reach their fans.
Last year we bought you 10 top Aussie entrepreneurs to follow on Instagram and to add to that list, we’ve uncovered another 20 local entrepreneurs with public Instagram accounts to inspire you.
@samanthawills 221,000 followers The Instagram account of designer Samantha Wills is glamourous, artistic and inspiring – everything you’d expect from the founder of a million jewellery brand.
Wills has recently taken her followers on a trip down memory lane, revisiting some of the highlights of her 12 years in business from her first newspaper profiles to being featured in magazine.
Along with family snaps and red carpet appearances, Lund’s Instagram followers are given insight into the always varied days of a startup founder.
@lisamessenger 93,900 followers Lisa Messenger is the founder and chief executive of the Collective Hub and her Instagram account is packed full of inspiration for fellow entrepreneurs.
@jodieannefox 4,436 followers Jodie Fox is one of the co-founders of retailer Shoes of Prey, which recently relocated from Australia to the US.
Fox is known for her willingness to share advice and tips she’s learnt from her business journey – from how Shoes of Prey found its name to the top mistakes the founders made – and her Instagram account is equally candid with plenty of photos of friends, travel and of course, great shoes.
@katekendall 3,202 followers It’s hard not to get travel envy looking at Kate Kendall’s Instagram account.
Now based in the US, Kendall is the founder and chief executive of Cloud Peeps, a startup that connects small businesses with freelance social media and online marketing professionals.